Artist Alley for Beginners

Prepare for artist alley while still being true to yourself

Course Description

Artist Alley for Beginners was created with the intention to help artists prepare and have fun making money at artist alleys. I have created this course with the sole purpose of making the artist alley preparation process more enjoyable, stress-free, and profitably fulfilling for you.

The course has 3 main purposes:

  • Help artists streamline their artist alley preparation process
  • Give business-minded artists ideas to execute and prepare for a profitable start to an artist alley show and business; and
  • Allow artists to be true to themselves

I believe that staying true to yourself is key to enjoying the process.

I will provide you with my own suggestions and ideas base on my own 3-year artist alley experience, but know that you have the power to do what feels most right to your soul.

Your Instructor

Tuyet Tran
Tuyet Tran

I began selling at artist alleys in January 2015. Since then, I have sold at 20+ conventions in 5 different states in the US, including California, Washington, Texas, Massachusetts, and Oregon.

I enjoyed my time in the artist alley very much, but have decided to retire temporarily from it in October 2017 to focus on art, writing, teaching, and self-care.

I created Artist Alley for Beginners in response to the need for organized information and guidance in preparing for artist alleys.


As an aspiring artist looking to be "one of those artists behind the artist alley table," I jumped into the artist alley scene with hopes and dreams of "making it big" and earning a living from my artwork.

I worked hard to prepare and create products to sell in January 2015, feeling incredibly proud and excited to sell in public for the first time.

In all my hard work and excitement, I began to feel overworked, stressed and exhausted.

I started losing sleep, eating less, and ignoring exercise.

Eventually, I found myself questioning my intentions:

"Why did I start conventions again?"

"Why am I not making as much money?"

"Why am I drawing things I don't really care for?"

Artist alley became another job. The kind of job I didn't want in the first place, but had inadvertently created for myself.

I wasn't happy anymore.

Even though I enjoyed my time at conventions, I found myself lost and confused.

With my time away, eyes wide open, and heart and soul renewed, I see what is truly important for artists now:

Being true and authentic to who we are.

In our craft and all other areas in our lives.

That is the underlying message in this course.

"The information and the amount of work you put into these series of courses and your years of knowledge is practically priceless. Thank you for actually sharing what you know to help the con-community."


Melquea Smith, Artist, PrettyKitty Commissions

When it comes down to it, artist alley preparation is much more simpler than we make it out to be.

In this course, I will be showing you how to prepare for it in 4 basic steps:

  1. Choose your product
  2. Prepare your display
  3. Plan for your travels
  4. Set your prices

There are additional details to consider in each step, which I will cover in more depth in the videos, checklists, and worksheets provided in each lesson. Feel free to preview the introduction video and a free video in Lesson 3: Travel! (Yes, you can download and use the checklist and worksheets that come with the video too. ^_^)

Class Curriculum

"This class is invaluable to people who are new to artist alleys or want to get started in them."

- Zachary Mleczek, Artist, Angel with Horns

Frequently Asked Questions

When does the course start and finish?
The course starts now and will end on December 31, 2018. You will have from the day of purchase to the last day of 2018 to complete this course. It is still a completely self-paced online course - you decide when you start and what to finish. All course materials are available for you to view upon purchase. ^_^
Why does the course end at the end of 2018?
I use the last few months and the beginning of the following year to reassess my project commitments. Closing the course at the end of the year allows me the time and space to realign with projects that still speak to me and create other projects that I know I will have time for without overexerting myself.
How long do I have access to the course?
The last day to access the course will be on December 31, 2018 across any and all devices you own. For those who have purchased the course before 2018, you will have continued access to the course.
When does enrollment for the course start and end?
Enrollment for the course starts now until 11:59 PM, October 7, 2018. This allows artists who purchase this course on this last day to still have sufficient time to go through and complete the course by the end of the year.
What if I am unhappy with the course?
If you are unsatisfied with the course, please contact me at hello@trulytuyet.com in the first 30 days of purchase. If there is absolutely nothing I can do to address your concerns, I will send you a full refund and thank you for your honest and sincere openness to the course.
I can't afford the price right now but I know this is what I need. What should I do?
If you currently cannot afford this course right now but believe deep in your heart this course is right for you, you're welcome to use any of the free resources I have on my website at TrulyTuyet.com. Let's help you out as best as we can! ^_^

"Tuyet is extremely responsive and helpful. She is quick to communicate with us and has many ideas and helpful perspectives with her that can help develop and grow a business."

- Vivian Tong, Artist, SketchbeetleArt

Final Words

I truly believe that in order to enjoy the preparation and selling process at artist alleys, we must remember what is most important to the artist: create and sell art that is true to you.

Throughout the course, I will give you advice and information to help you prepare and profit at conventions.

Yes, I have 3 years experience selling at artist alley. Yes, I have made money at all the shows I have been at.

However, you are the only one who knows what is best for you.

Use this course as an informed guide, not a list of must-dos.

Listen with an open heart, but do what resonates with you.

If you do, I believe you will find this course rewarding, relieving, and soulfully fulfilling.

This course is not open for enrollment.

Not ready to sign up for the course yet?

No problem! You're welcome to use any of the free resources I have on my website here.

Thank you for your interest and I look forward to "seeing" you again. ^_^